Kindness In Business
Choosing words and actions to benefit others
without expecting a return
To practice Kindness, I will:
show concern for others in my words and actions.
be alert to the needs of others
compliment others sincerely
be polite, friendly, and considerate
Kindness as Competitive Advantage
Last winter, I attended a funeral alone in a part of town I’d never been to. I was feeling very melancholy, and I stopped at a drive-thru to get a cup of coffee for the ride home. The drive-thru attendant was perky as she greeted me warmly and just infused the entire conversation with a kindness you could feel. I accepted the addition of a pastry to my order as if my grandmother were offering it. I needed that boost of her kindness, or I would have brooded all the way home. When I stopped at the window to pay and get my order, she had a glow about her. Was she my guardian angel or just one of those happy-all-the-time people? In any case, she was my angel that day. I thanked her for my coffee, and I thanked her for her cheerfulness and explained that it truly brightened up an otherwise dreary day for me.
I was not the only one to benefit from the kindness of that employee. The business that employed her probably had more upsales when she was taking orders, and customers definitely felt good when they left. As a consumer, how do you feel when a business treats you kindly? This normally invokes a sense of loyalty to that business. The next time you receive kind treatment, recognize and appreciate it.
How will you use kindness in treating your customers?
Interview for Kindness with this question:
Do you think kindness is a weakness in a leader? Why or Why not?